Dance Ed Startup: How to Start Your Own Dance Business from Scratch by Saumirah McWoodson

Dance Ed Startup: How to Start Your Own Dance Business from Scratch

Are you a busy dance studio owner looking for pre-made lesson plans, music playlists, and marketing strategies? Or are you a trained dancer and experienced educator ready to start your own dance business, but you don't want to waste time, money, or energy doing things that won't work or that could hurt your business? If either of the above descriptions fit, this is the course for you. Join Dance Ed Startup today and you will receive all the tools you need to start or to continue running your dance program with ease. Throughout this course, you will receive pre-made music playlists, lesson plans, free and inexpensive tools for photo and video editing, and an overall social media marketing strategy. In addition to the above, when you complete this course, you will have a location for your classes, a schedule in place, and a plan for recruiting new students and keeping them involved in your program. Launch the dance program of your dreams and streamline your dance business  strategies with Dance Ed Startup!

Course Syllabus

  • Introduction / The Pre-Game Headgame Work: You want to have the absolute best mindset about launching a new business venture before we begin this journey. Let's talk about how to do this!
  • Location, Location, Location: You will learn how to find the best location to start your dance business so that you can have the maximum freedom to run your program your way.
  • Marketing 101: In this module, you will learn some of the simplest and most cost-effective strategies to begin promoting your business and your brand immediately and to find the right clients for your program.
  • Creating Playlists, Lesson Plans and Longterm Unit Plans: You will learn how to use your playlists to help guide your lessons and to create the exact mood for each class that you want. You will also learn best practices when it comes to backward mapping to plan your units and lessons, directly from Saumirah McWoodson, who has a Master of Arts degree in Curriculum & Instruction and a Multiple Subject Teaching Credential! (Learning lesson planning from a teacher?! Can't beat that.)
  • Using Props to Create Magic: If you struggle with teaching your youngest dancers (ages 2 to 5), ordering quality props that will last a long time, or keeping your props neat and organized, this module is perfect for you. 
  • Pricing Your Program: Let's get down to the nitty gritty of money talks! Learn how to price competitively and still get enrollments, even if your dance business is brand new!
  • Registration Systems: Because of all the great marketing you will be doing, you will need a plan for easily getting students signed up for your program. We will discuss how to make this as easy as possible. You will also learn about how your enrollment system can help you with marketing and pre-planning for performances, future recruitment, and more.
  • Expanding: Let's talk about ways to make additional income for your business! We will also talk about programs you can add to help grow your  business. Finally, we will discuss ways to implement systems to help scale your business so that it continues to run smoothly, even as you grow.
  • Business-owner Stuff: Let's chat about the business business stuff, such as liability insurance, media releases, service marks, trademarks, logos, branding, and the structure of your business (sole proprietorship, LLC, corporation, etc.)

We are going to have a blast.

I can't wait to help you start the dance business of your dreams and to give you all the tools you need to be successful right off the bat!